Retailer Maplin has revealed that it will invest £3 million into a price investment programme to reduce the price of hundreds of product lines.
The investment comes as a response to customer feedback.
“Our customers always come first and this major investment by the business will deliver long term savings for our customers and lower prices both online and in our stores,” said Graham Harris, commercial director at Maplin.
“This initiative aims to reward the loyalty of our customers, bringing even more value across our stores and online. We already serve thousands of customers across these core ranges each week and we are pleased to be able to offer them even more value.
He added: “We now have a clear plan in place to deliver on price with immediate effect, ensuring that we remain competitive in the market place.”
Malpin, which has 216 stores across the UK and operates an extensive online, telephone, and mail order sales service, will invest across several categories, focusing on introducing price cuts, bulk purchase discounts and better value packs on core ‘customer favourites’. This including its extensive ranges of cables, specialist batteries, electronic components, connectors and memory cards.
Check out how Maplin got on in this month’s Mystery Shopper, where we went in search for a mechanical gaming keyboard in Chelmsford.