PCR Tech and IT retail, distribution and vendor news
Electronics retailer Maplin will open its first airport store in Glasgow airport next month.
Retail Week reports the 1,000 sq ft shop will act as a trial and to help Maplin improve UK brand awareness (which currently stands at seven per cent).
It will offer a click and collect service and contain three internet hubs, where consumers will be able to view Maplin’s product range.
Maplin chief executive John Cleland said: "The opportunity is browse time. People have more time at airports to browse and we can give them advice and solve their problem.
“There are still a lot of people who do not know us and this is an opportunity to improve that.”
The news comes after Maplin saw like-for-like sales rise five per cent in December. Cleland attributed this to strong Christmas sales of home built electronics kits, R/C toys, telescopes and CCTV products. Sales within the latter category rose 43.7 per cent in December.
