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Electronics specialist Maplin is set to spend £2 million on revamping its 204 stores in a bid to maintain its improving sales trend.
Initially trialled in four stores, the revamp will include improved store navigation, lighting, and merchandising, as well as more video demonstrations on screens in store.
Maplin’s chief executive John Cleland told Retail Week: “Customers said they were finding the stores hard to shop and were having to ask members of staff to find products. We have stripped out the glass cabinets, put in 15-20 per cent more SKUs and made ranges easier to navigate.”
The firm has reported that like-for-like sales in the year to December 2012 were flat after a four-year decline, while total sales grew 4.5 per cent.
The revamp will be rolled out to all 204 Maplin stores by July.
