Providing managed IT services is as important as product sales today, says Synaxon UK's MD Derek Jones.
“The economy is turning around and while customers still want great value – and it’s vitally important to keep a firm control on costs, the standard of service you deliver is more crucial than ever now that we are moving into an era in which managed services are becoming just as important as product sales," he said.
Jones revealed that while only a handful of Synaxon’s members were offering managed services four years ago, today more than half of all its 615 UK members derive some proportion of their income from this area.
Jones was speaking ahead of Synaxon's fourth national conference which takes place at Hellidon Lakes Golf and Spa Hotel in Northamptonshire on June 19th and 20th.
Synaxon’s theme for the event is ‘sales through service’ and Jones sees this as an important point to focus on for the whole channel in the coming year.
Dealer group Synaxon will welcome more than 150 reseller members and 40 exhibiting supplier partners to its conference.
There will be keynote presentations from Cisco’s Director of Enterprise Networks and IoT, Sarah Eccleston and from business guru and author, Guy Arnold. Dave Sobel, Director of Partner Community for GFI MAX, provider of systems for MSPs, will also be speaking.