Mac sales rise as iPad sales slump - PC Retail

Mac sales rise as iPad sales slump

Apple generated revenues of $42.1 billion in Q4
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Apple has revealed that its iPad sales were down during Q4 2014, but Mac sales were on the rise.

Tim Cook, CEO of Apple, told analysts during a fiscal 2014 fourth quarter call that the slump in sales was ‘a speed bump’ and ‘not a huge issue’.

The firm sold 5.5 million Macs in its financial fourth quarter - a 25 per cent increase over the 4.4 million sold last quarter.

However, Apple sold 12.3 million iPad units this quarter, down from 14.1 million at the same time last year.

Cook also pointed out during the call that iPad sales compared from 2013 to 2014 were only down by four per cent.

The company also revealed that it made quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion.

International sales also accounted for 60 per cent of the quarter’s revenue.

Cook said: “Our fiscal 2014 was one for the record books, including the biggest iPhone launch ever with iPhone 6 and iPhone 6 Plus.

“We are also incredibly excited about Apple Watch and other great products and services in the pipeline for 2015.”

This news comes after the firm unveiled their latest line of iPads, including the iPad Air 2 and iPad Mini 3.

Apple also launched a new iMac that will cost customers in the US $2,499.

Plus, Apple recently launched its contactless payment service, Apple Pay, in the US.

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