Logitech is looking to significantly boost its presence in the consumer electronic area over the next year, bolstering its core product base of peripherals.
The firm displayed a number of its leading products on at Channel Expo, including the wireless streaming device Squeeze Box, the G35 7.1 surround sound Dolby headset, and new Wii accessories.
Distribution account manager Gary Read told us: "Consumer Electronics is a big growth market for us. We're more focussed on it than we have ever been."
However the firm insisted it is not moving away from its core base of PC keyboards and mice.