Yehia Oweiss has been made regional director of the UK and Ireland at peripherals giant Logitech.
The appointment follows the departure of former UK boss Chris Spearing, who left for a new role at Microsoft earlier this year.
Prior to his new position, Oweiss spent over ten years at TV card maker Hauppauge Digital, where he was instrumental in growing its European operation.
"Logitech's ambition to add innovation, design, comfort and fun to the digital experience has already made us the global market leader in PC peripherals," said Oweiss. "In my new role as regional director, I will be focused on working with our retail partners to grow the gaming, home entertainment and security product businesses.
"The company also sees growth potential in the business markets and again we will be concentrating on working with our partners to develop B2B programmes," he added.