Print vendor Lexmark says it is evolving from a traditional hardware provider to 'an end-to-end solutions provider' as it launches a new partner programme.
The company has kicked off its Solutions Advantage Programme which promises to help resellers and channel partners find new sales opportunities.
Partners gain access to exclusive advantages including the free provision of licensed software to equip demo output devices, as well as training on Lexmark’s solutions line.
The programme - being rolled out across EMEA - is divided into three tiers: Entry, Advanced and Premier. These will run in conjunction with the Lexmark Channel Value Programme.
The Entry level provides partners who traditionally focus on hardware, services and supplies, with training webinars and access to the Lexmark Virtual Solutions Centre.
The Advanced tier builds on this to include face-to-face technical training, access to more advanced solutions (such as Lexmark Print Management Premise), bid pricing for qualified opportunities and the ability to equip demo output devices with software for free.
And the top level addresses independent software vendors (ISVs), providing them with a software development platform to expand their portfolio.
"Lexmark is evolving as an organisation from one that provides hardware and services to an end-to-end solutions provider," said Martin Fairman, Channel Sales Director at Lexmark UK and Ireland.
"As such we need to help our channel partners to join us on this journey. The Solutions Advantage Programme provides our partners, at every level, with a consistent, formalised framework that supports them in this solution-driven transformation."