IT manufacturer Lenovo has made thorough revisions to the way it deals with business partners.
Much like AMD had announced yesterday, Lenovo has unified its channel strategy for a more straightforward and consistent approach to providing goods to retailers and distributors.
The hope is that the change will cut the fat from the multitude of business deals it operates each day with companies across the world.
Among a list of refinements to its channel supply service, Lenovo has pledged to have a single inventory for all partners, meaning that any retailer can access the firm’s TopSeller products.
“Partnering with the channel is one of our highest strategic imperatives for 2010,” said Milko Van Duijl, VP of Lenovo.
“We are committed to working through and with our partners to jointly address the vast majority of the market.”
The company says its list of changes will allow it to deal to all its partners through ‘one voice’.