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Lenovo praised by analyst - PC Retail

Lenovo praised by analyst

Consumer and server businesses cited as key to company's future
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Lenovo is well positioned to become a global PC player, according to Technology Business Research analyst Ezre Gottheil.

Highlighting the vendor's recent moves to break away of its 'corporate-only' image, and target the consumer market as one of the key reasons he believes the company is will positioned to become one of the market leading companies.

He also cited the companies' recent announcement that it and IBM would be teaming up to produce servers aimed at the SME market as another key driver.

"At the Consumer Electronics Show in January, Lenovo introduced its first line of consumer notebook PCs designed specifically to be sold outside of Asia, and these have been well-received thus far," he said.

"However, TBR believes the PCs were introduced at relatively high prices. We expect Lenovo to adjust prices and subsequently enjoy success with its consumer products going forward.

"The company then partnered with IBM to manufacture and sell lower-end x86 servers, allowing Lenovo to fill out its business offerings and sell higher-margin products."

Source: Local Tech Wire

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