PxPixel
Lenovo gets Ashton Kutcher on-board for October event - PC Retail

Lenovo gets Ashton Kutcher on-board for October event

Press event will be livestreamed from YouTube
Author:
Publish date:
1-lenovo-ashton-web.jpg

Ashton Kutcher to appear at Lenovo’s press event on October 29th.

The actor portrayed Apple’s late CEO Steve Jobs in a recent film and it looks like he’s somewhat of a tech fan, now getting involved with Lenovo.

The Beijing-based firm posted a picture on Intagram this week showing Kutcher sitting at a table in front of a Lenovo sign accompanied by the text ‘We've got a secret so big, only #AshtonKutcher can help us reveal it’.

Lenovo also linked to its YouTube site where the public can watch a livestream of the event.

Lenovo wouldn’t be the first tech company to turn to a celebrity to help give its brand a bit of street cred.

BlackBerry made singer Alicia Keys a creative director when it launched BB10 and HTC paid Robert Downy Jr to appear an a series of commercials for its smartphones.

Related

1-lenovo-yoga-book.jpg

Lenovo gets smart

Jonathan Easton speaks to Lenovo’s director of product marketing Philip Oldham about what the company showed off at CES and what it has up its sleeves next