Lenovo gets Ashton Kutcher on-board for October event

Press event will be livestreamed from YouTube
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Ashton Kutcher to appear at Lenovo’s press event on October 29th.

The actor portrayed Apple’s late CEO Steve Jobs in a recent film and it looks like he’s somewhat of a tech fan, now getting involved with Lenovo.

The Beijing-based firm posted a picture on Intagram this week showing Kutcher sitting at a table in front of a Lenovo sign accompanied by the text ‘We've got a secret so big, only #AshtonKutcher can help us reveal it’.

Lenovo also linked to its YouTube site where the public can watch a livestream of the event.

Lenovo wouldn’t be the first tech company to turn to a celebrity to help give its brand a bit of street cred.

BlackBerry made singer Alicia Keys a creative director when it launched BB10 and HTC paid Robert Downy Jr to appear an a series of commercials for its smartphones.



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