Lenovo has outlined a new strategy to its channel partners at its 2012 EMEA Channel Forum in Berlin.
The company has set itself an ambitious growth target, with the aim of moving from its current No.5 position in EMEA to No.3. Lenovo revealed that this could see the potential for more than $1 billion of additional business to be fulfilled by the channel in 2012/13.
At Lenovo’s Channel Forum, commercial and retail business partners heard Gianfranco Lanci, president EMEA and SVP Lenovo Group, deliver the company’s EMEA strategy. Along with focusing on protecting its core business in the enterprise and public sector space, Lenovo intends to go after business in the SMB and consumer sectors. The company also plans to widen the revenue opportunities for partners with products from its Mobile Internet Digital Home division.
“EMEA is a strategically critical market for us. We must maintain our commercial leadership – we are number one in the world in commercial – while dramatically expanding SMB and consumer presence across the region, and we will achieve this goal to grow in each market segment together with our partners,” said Gianfranco Lanci, President EMA and SVP Lenovo Group. “This will help us achieve 10 per cent share in EMEA and realise our longer term objective of becoming a top three player in EMEA.”
Last week, PCR reported that Lenovo’s net profits for fiscal 2011 grew by an astonishing 73 per cent. The company’s net profile was $472.99 million and its revenue rose by 37 per cent to $29.6 billion.
Vincent Fauquenot, vice president Products and Channels EMEA spoke about the channel's involvement in Lenovo’s success: “The channel has played a critical role in our remarkable results. Our partners have helped us become the second largest and fastest growing PC company in the world, and we have achieved such growth together with them.”
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