Kobo buys Aquafadas to boost media portfolio

Acquisition gives Kobo access to digital publishing resources
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The e-reader manufacturer Kobo has bought the digital publishing software developer Aquafadas in a bid to boost and enrich its media capabilities.

According to Kobo, the deal has come about as both companies share a common vision of sharing rich content to customers around the world.

However, the deal also highlights a development in Kobo’s strategy to challenge its larger and much more established rivals in the e-reader sector.

The acquisition gives Kobo access to a full suite of digital publishing tools for a range of publications, including magazines, academic, comics, children’s books, marketing communications and corporate publications.

This is in addition to Kobo’s own self-publishing platform, called Kobo Writing Life, which has reportedly doubled it’s content since its July launch and offers around 10 per cent higher royalties to authors than competitor self publishing platforms.

“This is a very exciting day for both Kobo and Aquafadas,” said Kobo’s CEO, Michael Serbinis.

“Digital Reading is rapidly evolving now to new rich media categories. This transaction will strengthen both Kobo's and Aquafadas’ position in our current markets and allow us to accelerate the growth of rich media with the Aquafadas Digital Publishing system.”

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