Kingston Technology has launched a new line of memory products, designed specifically for the Apple channel.
The new range is packaged in boxes that match the general style of other Apple-focused products.
The move by the vendor is the latest in its retail channel programme. "Since moving into the High Street market last year, we have worked hard to provide our retail partners with a range of high quality and customer friendly memory products, targeted to reach retail consumers," commented Kingston's European retail director, Paul Leaman.
Though the vendor has up until now mainly focused on the PC sector, Kingston Technology saw an opportunity to capitalise on the growing share Apple is seeing in the UK market.
"The addition of Apple specific retail products to the Kingston retail memory line supports a growing market segment of Apple users wishing to improve the performance of their current Apple system at a lower cost, without compromising quality," added Leaman.
The new memory range joins the vendor's other products, such as USB, photo and video storage, mobile cards and generic PC memory.