John Lewis saw a significant sales boost in its electricals division last week, reporting growth of 12 per cent over the same period in the previous year.
Although the retailer performed well across the board, it reported extremely good sales for its Vision division, which saw sales grow by 27 per cent. This was primarily driven by strong interest in its own-brand TVs, which John Lewis’ director of selling operations David Barford described as “proving to be a real winner, outselling some very established brands.”
Imaging product sales increased by 20 per cent, while IT sales were boosted by eight per cent.
“As we approach half term we have all to play for, with our customers in shopping mode,” commented Barford. “They are looking for value across our assortment and at entry price, and at mid or premium we have value to shout about.”