Retailer John Lewis has revealed its 2013 Christmas TV ad and opened a new multi-million pound store in Ashford featuring tech and electricals.
Its new animated ad, titled The Bear and The Hare, follows last year's popular snowman ad and features vocals from Lily Allen. You can watch it below.
John Lewis' new Ashford store is its 40th UK shop and the retailer's tenth 'at home' shop.
It features products such as electrical, home technology, furniture and accessories, with over 60 TVs. It has in-store computer terminals for browsing the johnlewis.com catalogue and customers can use the free John Lewis Click and Collect service in-store.
Maggie Porteous, director of selling, north and new format at John Lewis, said: "Our 'at home' format has been extremely popular with customers since we first introduced it in 2009 and we are delighted to now be opening the tenth one in Ashford. It is testament to the team to have completed the construction and fit out so efficiently and it's fantastic to be able to open the doors in time for Christmas."
Glynis Gunning-Stevenson, branch manager at John Lewis at home Ashford, added: 'We are thrilled to have opened our new shop in Ashford today – it's the culmination of 30 weeks of hard work and it's fantastic to see how much has been achieved."
The John Lewis 2013 Christmas TV ad can be viewed here: