Jeff Goldblum stars in £10m Currys PC World Christmas campaign

Five-part Christmas advertising campaign is the retailer's first ever
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Forget John Lewis’ Christmas tearjerker, Currys PC World has Jeff Goldblum offering acting tips!

The retailer has unveiled its first-ever Christmas advertising campaign, costing £10 million and featuring the acting legend that is Jeff Goldblum.

The five-part campaign features Goldblum offering acting tips to help the British public through awkward Christmas moments.

The retailer says the ads aim to demonstrate that Currys PC World understands Christmas doesn’t always live up to our idealised expectations at times, and sometimes we need to act to maintain the Christmas spirit.

“The ads will aim to position Currys PC World as the solution; with the right electrical product, there’ll be no need for acting this Christmas,” said the firm.

The first instalment of the £10 million campaign features the Nespresso Inissia Coffee Machine with the four alternative executions highlighting Google Chromecast, an LG 4K OLED TV, a Bosch 3D Oven with Hot Air technology, and the Intel-powered Microsoft Surface.

In each of the five ads, we’ll see a different Christmas scenario where characters are faced with an underwhelming moment, including receiving a disappointing Christmas present, being served burnt turkey, or straining to watch a Christmas film on an old, small TV set. As each moment unfolds Jeff Goldblum appears with some friendly acting advice to help the British public through those awkward Christmas moments.

“I'm delighted to be involved in this clever and timely campaign that will hopefully help people find the perfect holiday gifts for the people they care about most – without all the risky guesswork. It's so disheartening to put your heart and soul into a gift choice for a loved one only to discover they have three of them already - and don't use any of them ever,” said Goldblum.

Check out some of the ads below: 

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