iStorage has signed an exclusive UK and Ireland distribution deal with CMS Peripherals in a move aimed at boosting the vendor’s presence in the business and IT sectors, as well as among consumers.
CMS will target retail and corporate resellers with diskGenie – iStorage’s latest compact portable hard drive, which offers cash machine-style PIN code access and hardware encryption.
Stuart Borst, CMS Peripherals’ partner operations manager, said: “The increasing frequency of data loss points to a need in the market for better measures to protect information should a portable device be lost or stolen. There is a real opportunity right now for the iStorage range making excellent sense for individuals and businesses to protect against data loss and CMS will get that message across.”
iStorage managing director John Michael added: “CMS Peripherals will provide iStorage with an experienced partner and network of resellers to help us reach end users as well as business and IT communities. Data loss is already a significant issue grabbing headlines on a regular basis but it can be easily prevented. We need to get that message across to a wider market more quickly and to educate target audiences about our unique range of products that will guarantee sensitive data remains confidential.”