Nine days after Apple held its conference, which unveiled its latest device, the iPhone 5 has gone on sale within the UK.
Pre-orders of the sixth-generation device following the event were through the roof, with a recorded two million devices purchased just 24 hours after.
Customers waiting for the device have queued for up to a week outside Apple stores across the globe, including London, New York and Brisbane.
Employee's of the Covent Garden Apple store formed a passageway around customers who had eagerly awaited the release of the device and offered high-fives as they finally entered the store to claim the fruit of their labour.
Apple's flagship London store on Regent Street opened its doors to customers at 8am this morning, as 22 year old Cam Newton, who donned a full body morph suit, became the first person to pick up the newly released iPhone 5.
UK boy band JLS were on hand at the Oxford Street branch of Carphone Warehouse to entertain the patient crowds as they too waited to get their hands on the latest iOS device.
Meanwhile in Australia, Apple co-founder Steve Wozniak joined the queue himself at the firm's Brisbane branch as the country became the first in the world to offer the new device.
Amongst the day's iPhone 5 hype, there has been plenty of ridicule too for Apple's new iOS6 operating system, and notably, its newly included Map software.
The newest OS brought a number of changes, particularly Apple's decision to drop Google's map software in favour of its own.
However, the software has left many users dissatisfied, who have been quick to air their disappointment.
The software is stated to suffer from a number of issues, such as spelling errors of place names, blurring and distortion of images and the app's inability to identify certain locations.
As users continue to queue for the latest edition of Apple's flagship smartphone, those who are yet to secure theirs will have to endure up to a three week wait, as pre-orders of the device have outnumbered available stock.
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