The CW Television Network is promoting its new lineup of shows with what appears to be a first-of-its-kind print insert in Entertainment Weekly.
The full page advert has a small LCD screen which displays looping video and tweets from @CW_Network.
The ad is powered by a custom-built, smartphone-like Android device with an LED screen and 3G connectivity.
Not every copy of Entertainment Weekly comes with the interactive element – it appears in only 1,000 copies distributed across New York and Los Angeles.
“We’re always trying to look at things that are first to market, that are really going to let people know that we are a digital network and that digital media is part of our DNA,” Rick Haskins, executive vice president of marketing and digital programs at the CW, told Mashable in a phone interview.
Photo via Mashable.
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