PCR Tech and IT retail, distribution and vendor news
Enfield based distributor Interactive Ideas has its sights set on a 40 per cent expansion this year, following record revenues of £23.7 million logged for the last 12 months.
The figures, for the year ending in April, represent a 45 per cent growth for the specialist distributor – its third consecutive year of growth of over forty per cent.
The firm attributes its cruise through the recession to a lower priced range of lines under its belt, a dynamic that has helped generate growing volumes of business.
“The companies we represent all offer cost saving alternatives to more mainstream brands and so the recession has driven demand,” said marketing director Michael Breeze.
“Companies can’t not implement an IT project, but they can now to do it for less, and so have been more willing to consider new technologies.
“The past year has also seen Interactive move into a new £1 million office and training facility, providing room to double the existing workforce, an in-house training facility and create a dedicated 20,000 square foot warehouse and logistics centre.” The firm is now planning on expanding its UK operation to support the increase in business.
“We have grown at over 40 per cent year on year over the last three years and we’re looking to continue that this year. As mentioned earlier, we have expanded our office and warehousing in order to cope with the increasing scale of the business. The employee numbers expanded by 20 per cent last year and we anticipate increasing this by another 15 per cent this year to drive key growth areas.”
