Interactive Ideas sales up 42 per cent

Firm looking to expand workforce over the next year with move to new HQ
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Distributor Interactive Ideas is expanding its UK offices and boosting its stake in Indian associate firm Interfinet Technologies after a storming year which saw sales shoot up 42 per cent.

The firm is currently looking to make new hires in the product management and software divisions, and expects to continue the recruitment drive throughout the year. A new larger UK head office is also expected this year.

"In two years we have doubled the size of the company and are already running up another 40 per cent so far this year, although it's early days. More importantly, our profits have also risen, as has our liquidity, so all in all we are entering this year in great shape," said MD Michael Trup.

The economic climate is cited as one of the contributing factors to the firm's recent successes, since IT departments have been forced to look at more affordable options.

"The recession is certainly helping us by making it easier to hire and acquire assets to grow with," continued Trup. "From a market point of view, many of our key vendors such as Redhat, Acronis, Sunbelt and Solarwinds represent cost reduction performance enhancing solutions.

"The recession has forced corporate IT departments to try and get more for less from their budgets, whereas perhaps 12 months ago they didn't see that there was any need to do this.

"On the retail side of the business, e-tail has picked up market share and most of the items we sell are 'small ticket' so still within everyone's budget."

You can read PCR's full interview with Interactive Ideas' managing director Michael Trup by clicking here.

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