Intel kicks off The Escape interactive movie

Think less movie, more ads
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Intel has launched an interactive 'film experience' called The Escape to promote the firm's processor brands.

One of the puzzles includes piecing shapes together into a key which will open a door while the next section has the agent open a suitcase with a drone which can then shoot enemies aimed with the mouse.

Periodically Intel promotional information appears for a host of Intel technologies, as you'd expect for a marketing production.

None of the puzzles or action sequences, including a simplistic boxing game, are challenging and it takes just a couple of minutes to finish the 'game'. Nevertheless The Escape is an interesting promotion that combines YouTube and social networking to good effect.

Check out Intel's The Escape on YouTube here.

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