Intel is aiming to transform the shape of home TV by investing in tech that will enhance the net capabilities of future televisions.
Speaking at Intel's Developer Forum (IDF) in San Francisco, the chipmaker unveiled the Atom CE4100, a powerful system-on-a-chip designed to bring net content to products such as HDTVs and Blu-ray players.
Intel said the CE4100 boasts speeds hitting 1.2GHz, and is capable of supporting dual 1080p streams, high-end audio and real-time 1080p AV capture.
Eric Kim, Intel's digital home group boss, said that the key challenge is to bring “the power and richness of the internet” to TVs without adding complexity.
"Don't make my TV act like a PC,” he said.
Despite the challenges in bringing net capabilities to the TV set, many of the world’s largest IT companies believe that the potential of net-TV is gigantic.
At the IDF event, Cisco’s VP of video product strategy said that, by 2013, “90 per cent of all IP traffic will be video.”
"We are seeing an amazing move of video to IP networks," he said.