PCR Tech and IT retail, distribution and vendor news
Intel is set to combat flagging demand for consumer PCs by increasing marketing development funds (MDF) for motherboard manufacturers according to a DigiTimes report.
Intel’s joint marketing development funds allocate a percentage of funds based on the volume of Intel components bought by vendors which is then used in marketing campaigns such as display advertising.
Sources within the major motherboard players told the DigiTimes that the move is aimed at reviving flagging consumer demand in February and March.
Off the back of the chipmaker’s best ever financial results, Intel has shown a willingness to reach into the firm’s deep pockets to ease vendor concerns following the Sandy Bridge chipset flaw.
The marketing drive comes at a time when rival AMD is attempting to capitalise on the Sandy Bridge delays with the firm’s ‘Ready. Steady. Stable.’ campaign.
