Ingram Micro is to offer its retail partners video and 3D images of over 4,000 products it stocks after signing a deal with web content firm Flixmedia.
The distributor will offer its dealers access to the clips, which cover IT products and consumer electronics from major manufacturers, to enhance the shopping experience for end users.
"Our eBusiness strategy is focused on helping our partners enrich their sales process. To succeed, we must provide the best possible product information and support to help resellers identify the very best product for their end customer," said Ingram Micro's director of Enterprise Web and EMEA eSolutions, Jonathan Newman.
"FlixMedia provides a truly international offering through its breadth of videos, in multiple languages and its well-established partnerships with leading manufacturers, all of which give our users relevant product and sales information in a format they can easily access and use," he added.