Ingram Micro refreshes brand, wants to be a 'world leader in technology' - PC Retail

Ingram Micro refreshes brand, wants to be a 'world leader in technology'

"Our new brand identity and strategy is a reflection of a bold new Ingram Micro," says CEO
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Distributor Ingram Micro has refreshed its brand, which it says marks its evolution from distribution to 'a world leader in technology and supply chain services'.

“This is more than a logo change," said Alain Monié, CEO at Ingram Micro. "We view this brand refresh as an investment in our future.

“Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture.

"Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success. It signals our evolution from a distribution powerhouse to the world leader in technology and supply chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro.

Monié added: “With our new brand, we want to present an identity that is simple, modern and represents who we are. We have the capabilities, insight and experience to help our partners – and their customers – understand, acquire and use technology to be more competitive.”

You can read our recent interview with Ingram Micro UK boss Brent McCarty here.

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