Philips' new SoftBlue display will make its debut at the IFA 2014 trade show in Berlin this week, promising to reduce eye fatigue.
"With people spending more time than ever interacting with digital devices, continuous blue-light exposure through extended screen time poses a potential risk of long-term damage to eyesight," Philips said in a statement.
"The Philips SoftBlue display reduces eye fatigue by eliminating emissions of blue light at harmful wavelengths, helping to mitigate the negative impact on eyes and improve well-being. Unlike software-based approaches, the SoftBlue display works using a new technology which changes the peak of the blue-chip in the LED. It does this without detracting from colour fidelity or brightness, so users can enjoy accustomed image quality without the prolonged detrimental effect of blue-light exposure."
MMD, the technology company and brand license partner for Philips Monitors, will also be presenting two larger 4K Ultra High Definition displays at the show - a 32-inch and a 40-inch model, which join the 28-inch version - as well as a 144 Hz Gaming Monitor 272G5DYEB with Nvidia G-Sync technology (pictured).
By letting the graphics processing unit (GPU) control its refresh, this 27-inch display delivers smooth image motion that includes a more complete trajectory of moving objects - including the critical images that are skipped on displays with standard refresh rates. The screen content updates nearly two and a half times faster than a standard monitor, giving players increased response speed to target objects more accurately.
There will also be a new monitor targeting graphics professionals - the 27-inch Philips 272P4A display with Adobe RGB technology and a Quad HD (QHD) resolution of 2560 x 1440.
Other products include a new 27-inch 275C5 display which features Bluetooth and two 7W speakers for audio performance, so it can work as a standalone music station for the living room, and Smart All-in-One touch displays – multimedia systems which bring the Android app world to larger screens.
Finally the new 21:9 Panoramic Ultra Wide Screen has a resolution of 3440 x 1440 for multitasking and data applications.
The Philips stand is in Hall 22 at IFA.