HTC has been named Tech Brand of the Year in the T3 Gadget Awards 2010 while the Apple iPad was named Gadget of the Year.
T3 said the Taiwanese smartphone maker went "from zero to hero" and praised the firm's high end Android hansets, the HTC Desire and the Nexus One 'Google Phone'. T3 said while the firm's products didn't beat Apple's, awarding the iPad Innovation of the Year, T3 pointed out that Apple had been mired in controversy and it's brand had 'perceived smugness and control freakery.'
“HTC continues to impress. I don’t think it’s ever made a bad phone. HTC is one of the key reasons for Android’s success," said judge and Telegraph technology editor Claudine Beamont.
“HTC bagged the technology brand of the year award because not only do they have great products, but they’ve got the personality to match,” hsaid T3 editor Luke Peters.
T3 said HTC had cemented its place as "the most exciting name in mobiles" and a brand familiar to all. The Apple iPhone 4 won Commuter gadget of the year white the HTC Desire sweeped the Phone of the year.
Apple also picked up the Gadget of the year with award with the iPad Wi-Fi + 3G.