HTC has unveiled a batch of new Android 4.0 Ice Cream Sandwich smartphones at the Mobile World Congress tradeshow in Barcelona including the flagship HTC One X armed with Nvidia's Tegra 3 chipset.
The new handsets are the first since the mobile giant's stated shift in strategy to focus on fewer 'hero' products rather than the confusing array of phones the company has produced over the last couple of years.
The HTC One X follows the recent trend of massive 4.7-inch phones, opting for the same resolution of 1280 x 720 pixels but using Sony's SLCD rather than Samsung's OLED.
Armed with the quad-core plus 'companion core' Tegra 3 and 8 megapixel camera, the HTC One X has virtually identical specifications with the recently announced LG Optimus 4X HD. Spec watchers will, however, take note that HTC is going with a smaller 1,800mAH battery compared to the LG's heftier 2,150mAH cell.
The mid-range HTC One S opts for more sane but still large 4.3-inch screen, this time opting for AMOLED, and the last generation dual-core Qualcomm Snapdragon S3 1.5GHz processor.
The lowest end of HTC's One range is the 3.7-inch HTC One V with a 1GHz processor and 5 megapixel camera. Despite the lower spec, the One V will still ship with the latest Android 4.0.
The HTC One X will cost a shade under £600 bought outright, the One S about £100 less and the no pricing was announced for the One V yet. Like all HTC phones, the new Android 4.0 devices ship with an updated HTC Sense OS customisation. HTC have also saved one last party trick for the One X and S with a planned 'Media Link' wireless HDMI dongle that will teleport the screen onto any HDMI-equipped display. Nifty.