HTC is terminating its Watch store in the UK on March 31st.
UK users will no longer be able to rent or purchase movies from the service, which has already been pulled in a number of other European countries.
In May 2013, the firm announced that was closing Watch in six countries – Denmark, Italy, The Netherlands, Norway, Spain and Sweden.
At the time, HTC said it was focusing its efforts on markets with the highest engagement. One year later and it seems the UK HTC users are no longer using the service enough for it to survive.