HP unveils summer ad campaign - PC Retail

HP unveils summer ad campaign

Vendor set to launch interactive treasure hunts to promote Wi-Fi printer range
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HP is preparing to launch the latest part of its 'What do you have to say' campaign with two interactive treasure hunts later this month to promote new and innovative ways of using its printers.

The live outdoor treasure hunts, which are set to take place in Brighton on June 14th and Edinburgh on June 29th, will be fronted by former olympic swimmer Sharron Davis and is inspired by classic TV show, Treasure Hunt.

Consumers are being encouraged to sign up online at the campaign website. Participants can sign up and print out a treasure map from the website, with clues being hidden around the cities. The winning family will receive will each receive a HP Wi-Fi printer and original HP printing supplies.

The latest adverts are part of a campaign, which has seen Gwen Stefani and Dame Edna Everage promote the vendor's products.

Source: Brand Republic

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