HP has outlined its new strategy aimed at helping businesses prepare for Microsoft’s new operating system.
The firm has unveiled a comprehensive set of devices, solutions and services to compliment Windows 10.
“Our customers have told us that security continues to be their top concern and the changes in the security landscape have them looking for ways to protect their devices and data,” said Frank Brassart, director, Mobility Business Unit, Printing & Personal Systems, HP EMEA.
“The security features in Windows 10, coupled with our stylish and secure commercial devices – like the thinnest, lightest and most secure business-class notebook HP EliteBook Folio 1020 – help customers’ protect their organisations and maximise employee productivity in form factors users will love.”
A potential attack vector is the root, or BIOS: a privileged piece of software generally ignored by users, and if compromised, undetectable by antivirus software. Attacks on the BIOS have given hackers free reign over the system, including the installation of key logging software and other nefarious activity.
HP has the industry’s only self-healing BIOS-level protection with HP Sure Start. This solution checks the BIOS before the operating system boots to ensure the BIOS has not been tampered with and resets the BIOS to its original state if an issue has been detected.
Identity and data automation and security policy management are vital areas businesses can invest in to make sure their information and assets are protected. To address these areas, HP is offering several security and manageability solutions for businesses, including HP Client Security, Multi-factor authentication, and HP Touchpoint Manager.
For Windows 10, HP is providing the channel a blueprint to drive customer migrations, including:
- Partner education and training, along with competency branding
- Development support for marketing plans, along with additional marketing funds to support Windows 10 migration efforts with customers
- Co-branded marketing assets and other co-marketing materials
- Partner incentives, including new business opportunity boosters, and other incentive programs
“We believe what HP is doing around Windows 10 – along with HP Financial Services’ solutions – will stimulate growth in the PC market,” said Phil Bell, marketing director, Westcoast. “The HP offering around Windows 10 is so compelling that we really believe it will drive hardware refreshes and not just license upgrades.”