HP to bring Voodoo into consumer range - PC Retail

HP to bring Voodoo into consumer range

Move does not mean the end of specialist gaming line stresses vendor, but means it will be easier to sell around the world
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HP is set to merge its Voodoo and consumer lines, just weeks after it launches the Envy 133 and Omen PCs.

The firm has stressed that the move is in no way a scaling down of the product lines, rather its intention with the change in strategy is to make the brand more easily available around the world, alongside its other consumer brands, which include Compaq and Pavilion.

It does however bring the brand into direct conflict with HP's other gaming brand, Blackbird although for the time being HP has said that it has no plans to change strategy and that it is 'likely' that both brands will live on together.

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