HP reviews media account

Initiates revision of its ?150 million media planning and buying business
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Hardware giant HP is to review the media accounts for two of its business groups, both handled by ZenithOptimedia.

ZenithOptimedia has handled HP’s global media account since 2004 and will be reapplying for the contract.

The move follows reports that HP is reviewing all of its PR and digital accounts including corporate agency Hill and Knowlton, imaging and printing PR group Porter Novelli, Burson-Marsteller, which handles technology solutions and its personal systems account with A&R Edelman.

Source: Brand Republic

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