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HP expands partner program - PC Retail

HP expands partner program

Three new specialisations created as vendor seeks to boost channel sales operation
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HP has revamped its channel sales operation, integrating its channel sales operation into its Solution Partner Organisation group.

The vendor said that the move was in order to centralise its resources as part of its push to further growth. One part of this was an expansion to its Preferred Partner Program in the guise of unveiling of three new specialisations.

The three specialisations are sales service, with which the vendor is targeting preferred level partners that have displayed expertise in HP service sales and are looking to expand their offerings. The other two form part of the same specialisation suite – office printing and office printing solutions.
Speaking about the changes, Dave Poskett, director of the solutions partner organisation at HP said: "The PPP remains at the heart of the SPO strategy and continues to deliver on the promise of growth, profitability and customer satisfaction that are the three key drivers behind its creation.

"The Specialisations remain a key component of the PPP where the specialist knowledge held by our partners and the resulting added value this provides to the end user cannot be understated and is a key area for development in our channel strategy."

Commenting on the expansion and general success of HP's preferred partners scheme Steve Brazier, chief executive of market research firm Canalys said: HP has succeeded in reinvigorating its channel business via the PPP into a channel program that has outperformed the industry as a whole and played a vital role in HP’s rise to the number one PC manufacturer position.

"HP is clearly proud of itsPreferred Partners and the further development of the Specialisations across the business units will help reinforce its expertise, partner knowledge and industry stature to the benefit of the end customer."

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