How to win a PCR Award in 2013: Frontline - PC Retail

How to win a PCR Award in 2013: Frontline

It's time to celebrate those retailers, repairers and resellers at the frontline of the channel
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It's easy to be in with a chance of winning a PCR Award in 2013.

All you have to do is lobby PCR editor Helen.French@intentmedia.co.uk with a few paragraphs on why your company (or another firm) should be considered as one of the finalists. Lobbying closes on November 30th.

The PCR Awards will take place on Thursday March 14th, 2013 at the Royal Garden Hotel, Kensington. You can find out more and buy tickets at www.pcr-awards.com.

There are five awards in Frontline: 

Independent Retailer
Specialist Retailer
Non-specialist Retailer
Reseller
Service & Support.

Find out more details below, as well as the criteria that firms will be judged by:

Frontline

The Frontline Awards will recognise excellence in retail and reseller businesses, be they on the High Street, online, or B2B segments. The winners of these awards will be those that have best represented the UK technology industry to the wider public, whether that’s in terms of support, advice or sales...

INDEPENDENT RETAILER

WHO’S ELIGIBLE?
Any bricks and mortar computer retailer with five stores or fewer.

JUDGES WILL CONSIDER THE FOLLOWING CRITERIA:
Product knowledge
Range and merchandising
Customer service
Marketing activity

SPECIALIST RETAILER

WHO’S ELIGIBLE?
Any bricks and mortar computer or technology retailer with more than five stores.

JUDGES WILL CONSIDER THE FOLLOWING CRITERIA:
Product knowledge
Range and merchandising
Customer service
Marketing activity

NON-SPECIALIST RETAILER

WHO’S ELIGIBLE?
Any bricks and mortar or online non-specialist retail chain that stocks computers and/or computer accessories as part of a wider product mix.

JUDGES WILL CONSIDER THE FOLLOWING CRITERIA:
Product knowledge
Range and merchandising
Customer service
PC/IT-specific marketing activity

RESELLER

WHO’S ELIGIBLE?
Business-orientated resellers, value-added resellers and system integrators.

JUDGES WILL CONSIDER THE FOLLOWING CRITERIA:
Product range
Customer satisfaction
Solution innovation
Marketing activity

SERVICE & SUPPORT

WHO’S ELIGIBLE?
Any PC professional or firm involved in the support and repair of PCs.

JUDGES WILL CONSIDER THE FOLLOWING CRITERIA:
Product knowledge
Customer satisfaction
Success rate
Marketing activity

How are these awards won?
PCR will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing a set of finalists in the January issue.

The winner is voted for by the Judging Panel, which will consist of up to 100 highly regarded industry executives taken from all sectors of the business. Members of the panel vote in confidence and are only revealed after voting is complete. They cannot vote for themselves or associated companies.

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