How to win a PCR Award: Distribution

If you’re a distributor operating in the UK PC and tech trade, we want to hear from you
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The nominations for the PCR Awards 2014 are in full swing and we’re being inundated with suggestions – if you want to be considered as a finalist we need to hear from you too.

All you need to do is email Andrew.wooden@intentmedia.co.uk and tell us which award you’d like to be considered for, and a brief document on why you should be on the list. The final cut off is December 5th.

The Distribution Awards are designed to acknowledge the hard work put in by the unsung heroes of the channel – the distribution firms which are a vital link between vendors and retailers.

The awards in the Distribution category, along with some criteria the judges will be using, are listed below.

Software Distributor

Who’s eligible: Any distributor that specialises in or has a large non-games software offering.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

PC Gaming & Hardware Distributor

Who’s eligible: Any distributor that specialises in or has a large PC hardware and/or software game offering.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

Components Distributor

Who’s eligible: Any distributor that specialises in or has a large components offering.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

Peripherals Distributor

Who’s eligible: Any distributor that specialises in or has a large peripherals offering.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

Consumer Electronics Distributor

Who’s eligible: Any distributor that specialises in or has a large consumer electronics offering.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

Marketing & PR

Who’s eligible: The communications arm of any IT distributor.

Judges will consider the following criteria:

 Visibility

 Press relations

 Channel relationships

 Marketing innovation

 Retailer/reseller support

Distributor of the Year

Who’s eligible: Any distribution firm that has performed particularly well overall in the last 12 months.

Judges will consider the following criteria:

 Product knowledge

 Channel relationships

 Innovation

 Marketing activity

 Customer support

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