Sports footwear brand Hi-Tec has singed an exclusive deal with The Mustard Concept to launch its new activity trackers and other accessories in the UK and across Western Europe.
The products will be available from various retailers from October 2015 and will include fitness bands, location beacons and portable power chargers.
The devices have been designed to help consumers get more out of their sports, leisure and outdoor activities and will link directly to Hi-Tec’s current advertising campaign ‘Walking Just Got Better’.
According to CCS Insights, the wearables market will be 14 times bigger in 2018 than it was in 2013, with Western Europe expected to be the largest adopter of wearable products in the next three years.
The Mustard Concept has exclusive rights to distribute a range of consumer electronics including wearable technology, outdoor accessories and other smart technology under the Hi-Tec brand name.
“Adding Hi-Tec to our portfolio of licenses has enabled us to complement the other areas we already cover by filling the gap between luxury tech and home electronics, with a globally recognised sports and outdoor lifestyle brand,” said The Mustard Concept’s MD Paul McIntosh.
“The Hi-Tec reputation for athletically inspired footwear, apparel and sports equipment supports the range of wearable and smart electronics that we will be marketing to active consumers.”
The Mustard Concept showed off the range to delegates at PCR Boot Camp last week.