A slew of soon-to-be blockbuster PC games are set to be released over the next couple of months, with the potential to provide a big boost to hardware sales as gamers look to upgrade their rigs in preparation.
While other sectors of the video game industry may be preoccupied with the often low-tech 'casual' gaming phenomenon, many of the big releases coming up on PC pack weighty specification requirements – meaning demand could be set to rise on graphics card and specialised gaming rig sales.
One of the biggest hitters is sure to be Rockstar's Grand Theft Auto IV, having achieved the biggest entertainment release of all time when it arrived on consoles earlier this year. Though hitting the PC months after the consoles, the franchise does have form in replicating its storming success on the PC, as was proved with the release of Grand Theft Auto: San Andreas in 2005.
Meanwhile, three of the most successful PC gaming franchises ever get new injections of life in October with the release of Red Alert 3, Football Manager 2009 and World of Warcraft: Wrath of the Lich King.
On the even higher end of the performance scale, EA's atmospheric survival horror Dead Space looks set to hit the charts hard thanks to a wide reaching advertising campaign, and Ubisoft's Far Cry 2 will be looking to top the notoriously high graphics bar set by the original release.
Neil Long, editor of the leading video games trade magazine MCV, said: "The PC is set to get some very strong titles over the next couple of months, and in the run up to Christmas many are expecting triple A titles such as Grand Theft Auto IV and World of Warcraft: Wrath of the Lich King to provide a boost to the PC gaming sector."