Samsung is rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’.
The campaign, in conjunction with JCDecaux Airport, is to raise awareness of Samsung’s flagship mobile and is the first time Heathrow has permitted a brand takeover at T5.
The two-week rebranding kicks off on May 19th and sees Samsung take over the signage, wayfinding, website and every single digital screen at the terminal.
Russell Taylor, Vice President, Corporate Marketing, at Samsung Electronics UK & Ireland, said: “We are always looking for ways to maximise brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.”
So, whether you’re a Samsung fan or not, if you’re planning to do any travelling from Heathrow T5 this month you won’t be able to escape the smartphone.
The Galaxy S5 launched in April along side Samsung’s new range of wearable tech devices.
The smartphone comes with a 16MP camera with 4K video capabilities, 5.1-inch display, 2.5GHz Quad-Core processor, 2GB of RAM and a batter that can last 20 per cent longer than the Galaxy S4’s.
While the device may be one of most popular handsets on the market, just a few weeks after its launch a number of owners complained about a major flaw with the device’s camera.
Just last week Samsung announced a collection of exclusive Swarovski crystal accessories for the Galaxy S5 and Gear Fit activity tracker band.