HDD prices fall by 25 per cent

UK hard drive market saw strong growth in early 2012
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The UK hard drive market performed well in the first four months of the year, boosted by lowered prices and a steady recovery from the Thailand floods.

According to figures from Context, the UK HDD market grew by 78 per cent with sales of 1TB drives growing by 52 per cent, compared to just 31 per cent across the rest of Europe.

In terms of product, 500GB capacity drives are continuing to perform well but the primary mover has been the 1TB category which has seen a sales spike as prices have been reduced by 25 per cent – thought to have been spurred by a recovery in production following the Thailand floods.

In terms of companies, Seagate and Western Digital reportedly drove sales, with the two companies sharing a lead with 44 per cent market share each.

“Although average selling prices in April were still up 58% year on year, we are now seeing prices gradually on their way back down from the high November,” said Context’s enterprise analyst, Senthuran Premakumar.

“Going forward, we expect to see sales increasing further for both 1TB as well as other high capacity drives.”

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