Hannspree moves into the netbook market

Hannsnote to launch with exclusive Misco distribution deal; more SKUs may follow
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Hannspree is looking to break in to the netbook space with the Hannsnote, set to launch later this year.

The firm is aiming to further broaden its consumer electronics portfolio and has utilised its relationship with MSI – the developers of the Wind – to create a device with an aggressive price point.

"We've been one of the top six monitor manufacturers for the last 18 months," said Hannspree's UK territory manager, Martin Kent. "We've got a good channel base and we're looking to increase our portfolio and the breadth of the company. The Hannsnote will initially only be available from one of Hannspree's long term partners, Misco.

"We've chosen to go with Misco for a number of reasons," continues Kent. "We have a close existing relationship with them across the globe, and they are able to provide strong marketing to the consumer sector, which is where we want to take this device."

If the Hannsnote performs well, it is likely that it will be followed by further new models next year.

"For the time being, the Hannspree is essentially on a soft launch," confirms Kent. "If things go well, you can expect to see further SKUs in the near future, including the possibility of laptops."

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