Since the awards we have been building on the success of our SSDNow product range. This market segment is growing fast and our SSD products offer the channel a new opportunity to provide consumers and business customers with a cost-effective performance upgrade that can considerably extend the life of a PC. We have many new tools available to help our channel partners and customers to understand this technology and its benefits. We have also expanded the Kingston HyperX family – which is aimed at the enthusiast and gaming market – to ensure that we have a product to suit the needs of every user.
We have attended several events this year aimed at the channel, consumer and corporate customers. Our goal is to ensure that our channel partners are kept well-informed of new products and sales tools available to them, in order to make Kingston products easy to sell and to maximise their margin opportunity.
We are attending several corporate end-user events to promote awareness of the Kingston Technology brand and to find new sales opportunities to bring to our channel partners.
We are looking forward to attending the PCR Awards next year; it is a great place to meet up socially with our channel partners to thank them for their great service and support during the year – and of course we are very keen to win another award!