Google has opened the internet giant's first retail store, not in the US but in London's Tottenham Court Road.
While it's not really a shop as such, Google's concession within the TCR branch of PC World will run up to Christmas as the firm markets a range of Google 'Chromebook' devices and accessories.
Interestingly the move seems exclusively aimed at launching the lightweight browser-based OS Chrome rather than focusing on other more popular Google products such as Android smartphones.
The 285 square foot concession showed off a number of Chromebook models and featured Chrome branding and a large screen running a promotional display.
Thinq has a gallery of pictures of Google's retail effort.