Web giant working hard to turn its tech glasses into a consumer product

Google Glass to hit retail “very soon” – Google

Google’s UK country sales director has told PCR the company is doing its utmost to launch Google Glass.

Peter Fitzgerald said Google is hoping to release Google Glass – tech glasses which can take pictures, display information like the weather and more – as a consumer product at retail “very soon”, following the launch of the Glass Development Kit (GDK) to developers.

“I think we’re working really hard to make Google Glass into a consumer product and so that’s why we opened it up to developers first,” Fitzgerald told PCR at the Internet Retailing Conference 2013.

“They’re working on all these great apps that can help make the product get better and better.

“So I would say it’s something we’re trying to get out [to retailers] very soon.”

Fitzgerald also spoke about the great potential of wearable tech – especially in the medical sector – and stressed the importance for retailers to embrace the growing number of consumers who use their mobiles to shop online.

Google has allowed a select number of users to test out Google Glass this year via an early adopter programme.

It’s been previously reported that a consumer version of Google Glass could arrive in 2014.

Additionally, a third of UK shoppers say they’d use Google Glass in retail stores.

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