Distributor Northamber has signed a deal with Genius GX Gaming to supply its entire range of PC gaming accessories in the UK.
The GX Gaming line includes keyboards, mice, headsets, speakers, mouse mats and laptop bags.
The news comes after Northamber told PCR it wants to 'displace other distributors in the PC gaming space'.
Stuart Pullen, sales manager at Genius GX Gaming, said: "I am delighted that Northamber has chosen to distribute our full range of GX Gaming products. With Northamber moving aggressively into the PC gaming sector it is an ideal opportunity for us to reach their broad base of retail customers.
"GX Gaming is an award winning range of mice, keyboards, headsets and speakers targeted at the mid to high-end PC gamer. It is a fresh and exciting offering and presents a real challenge to some of the more established brands.
"I look forward to working with Northamber and I am sure that together we will make a significant impact in the PC gaming market."