Gem Distribution has signed a deal with Maxell to distribute its range of consumer electronics to UK retailers.
Gem will offer a host of products from the electronics manufacturer including Bluetooth speakers, headphones and earphones.
The distributor says Maxell's products will complement and bolster its audio category.
"Maxell has a broad portfolio of products in a growing market, so naturally we are thrilled with the opportunity to represent the brand as they develop and grow their presence in the UK,” said Anthony Haworth, Commercial Director for Gem Distribution.
Paul Johnston, UK Sales Manager at Maxell, commented: “Gem has extensive experience of working closely with the retail sector, helping to develop brands, and Maxell is delighted to be working in partnership with their dedicated teams to deliver our products to customers with efficient service."
The Maxell products will be available from August. For more information visit store.gem.co.uk or call 01279 822 822.