Channel Assist will be handing out free hangover packs at the end of the 2014 PCR Awards tomorrow night (Thursday March 13th).
The specialist retail agency - which recently gave its brand an overhaul - has signed up as a sponsor for the event.
Each hangover kit contains the following:
- Bottle of water - for re-hydration
- Can of coke - for a shot of caffeine
- Pack of crisps - to line your tummy
- Boiled sweets - to mask your breath
- Mints and/or fudge or lolly - for a shot of sugar to keep you going
Channel Assist's Richard Lipscombe told PCR: "Channel Assist is delighted to provide the participants of the PCR Awards with everything they need to cope with a potential hangover.
"It has everything you need to effectively manage yourself through Friday - our business model is very similar where we support our partners' needs in relation to driving sales out.
"Our integrated portfolio of services - field marketing, merchandising and compliance, channel development, business analysis, e-learning, direct sales, design production and installation - all combine to deliver what our partners need: maximisation of the sales opportunity.
"For a full explanation of what we do, why and how, please read the enclosed brochure in the hangover kit, or call us."
Channel Assist joins Entatech - Platinum Partner of the event - as well as VIP Computers (Drinks Reception Host), Exertis Micro-P (After Show Party Host), Hannspree (Photo Booth Partner), Wescoast (Frontline Category Partner), Centerprise (Vendor Category Partner), BullGuard (Distribution Category Partner) and Smithie UK, Intel and AOC (Gold Partners).
A committee of 100 industry experts will vote on the winners before the event, which takes place on Thursday March 13th, 2014, at the Royal Garden Hotel in Kensington.
For last minute ticket and table enquiries please contact Sara Mather on email@example.com or call 020 7354 6001.