A five-a-side tournament dedicated to teams from the PC and IT sector will launch this autumn.
The PCR Football Challenge is expected to attract up to 32 entrants from distributors, dealerships, manufacturers, publishers and service companies.
It will take place on Friday October 15th at Power League, Barnet.
"We know from our success with the annual PCR Awards that there is a great desire within the trade community to get together at social events," said Intent boss and PCR publisher Stuart Dinsey.
"A football tournament has been requested for some time. We have tried hard to keep this affordable for companies of all sizes and expect very strong competition."
Entry fee is £495 + VAT per squad of 10 players. All teams get to compete within high quality facilities inclusive of professional organisation, officials, trophies, lunch and refreshments.
There will be extensive media coverage of the event throughout PCR in print and online.
"We could argue that this is a fantastic networking opportunity. But in reality it is a cheap team-building day for any PC company and a chance to put one over your rivals," added Dinsey.
For more information or to enter a team contact Andy.Harding@topcorner.co.uk.
Online registration will be available shortly, with information packs being sent out immediately to all participating squads.
As well as bragging rights, a trophy, medals and PR, the winner of this year's first ever PCR Football Challenge will gain free entry into the Top Corner Champions' Cup 2011 - which features the top teams from a wide variety of UK industries.
Sponsorship opportunities are available via Katie.Rawlings@intentmedia.co.uk